COSAFA, in partnership with Swiss-based sports events, media and marketing company Infront, recently held a workshop for our 14 member associations that provided cutting edge global best practices on delivering media for sponsors and fans.

Participants included media officers and members of the marketing teams from COSAFA member associations. They got a crash-course in global best practises, including the administration of social media accounts and how top best engage with fans.

Aspects such as building on-line communities, and content monitisation and amplification, were all discussed in the online workshop.

“We are grateful to Infront for offering their expertise to our member associations in what is a vital area of business,” COSAFA General Secretary Sue Destombes says. “It is fascinating to see how the digital landscape is changing and to bring such global expert knowledge to our member associations is very gratifying.

“I am sure each and every one took a lot from the workshop and it is now up to them to implement what they have learnt. We are excited to see what the future holds.”

Founded in 2003, Infront offers innovative digital solutions, world-class event operations, international media rights distribution, sponsorship sales and activations and cutting-edge media production.

Headquartered in Switzerland and with offices around the world, Infront has a team of over 1,000 specialists and is part of Wanda Sports Group, a leading global sports events, media and marketing platform.